Press room for MeetDenmark

Pia Lange Christensen, CEO of VisitAarhus, has been appointed as the new chairman of MeetDenmark's board.

MeetDenmark, admits per. January 1, 2021 Destination Funen as a new member. At the same time, Inspiring Denmark resigns and the task of attracting international congresses to Funen is taken over by Destination Fyn.

The Green Tourism Organization certification backs destinations and organizations that do something special for sustainable tourism. The certification is the 'sister' to Green Key, which i.a. HORESTA has developed, which can now be found in 65 countries and at more than 3,200 tourist companies.

How can associations and destinations achieve greater meeting legacies and what are the actual steps involved? To answer these questions, MeetDenmark has launched a new report with tools aimed at helping destinations in the step-by-step planning of the legacy process.

A landmark study by MeetDenmark suggests that association and destination perspectives on out-reach and legacy have key differences. Awareness about each other’s goals can be fundamental in finding synergies and creating greater meeting impacts and legacies together.

Denmark’s four leading meetings destinations have banded together to launch a new program designed to make international conventions more impactful for both associations and destinations. 

MeetDenmark has released portions of a new study showing that while most associations and destinations are focused on improving meeting legacies, they have differing views of just what legacy is and how to go about achieving it.