Denmark reaffirms its positions as a frontrunner in sustainable development as VisitAarhus, VisitAalborg and Inspiring Denmark join Wonderful Copenhagen as certified Green Tourism Organizations (GTO).
All four destinations are members of the Danish national association for business tourism development, MeetDenmark. Since Wonderful Copenhagen received the certification in 2019, the four members have been working closely together in order to share knowledge and help each other become GTO certified.
The GTO was established by HORESTA (the Danish industry association for hotels, restaurants and tourism) together with the NGO, Danish Outdoor Council to support and acknowledge tourism destinations and organisations that make an extra effort within sustainability. Both HORESTA and Danish Outdoor Council were also part of creating the Green Key certificate 25 years ago, which has now spread to 65 countries and 3,200 tourism organisations.
To become certified, an organisation will be assessed on approx. 140 criteria including management, environmental considerations, the organisations use of utilities and in relation to the organisation’s efforts to bring attention to sustainable tourism.
With ambitious climate goals and projects, Denmark is often considered a frontrunner within sustainability. The country aims to reduce its total emissions of greenhouse gasses by 70 percent by 2030 and become fossil free by 2050.
MeetDenmark is the national association for business tourism development in Denmark. Amongst the members are the four largest convention bureaus in Denmark: VisitAarhus, VisitAalborg, Inspiring Denmark and Wonderful Copenhagen.
For further information:
Birgitte Hee Olesen, Chairman MeetDenmark (mobile: +45 26210027)
Mikal Holt Jensen, Head of Green Key Denmark (mobile: +45 61345679)