Amalienborg

Projects and networks

Photo: Martin Heiberg

Wonderful Copenhagen brings together a wide range of stakeholders across the tourism industry through a number of networks and development projects.  The organisation collaborates with more than 400 public and private partners to further tourism in Greater Copenhagen.

Wonderful Copenhagen is home to the Meetingplace network, Cruise Copenhagen and Cruise Baltic as well as two of Denmark’s three national tourism development organisations, MeetDenmark and Dansk Storbyturisme.  In addition, several development projects, the experience card, Copenhagen Card; and the airline route development programme, Greater Copenhagen Connected are all based at and managed by Wonderful Copenhagen.
 

Development projects

Chinavia

The Chinavia project was initiated in 2012 and works toward making Scandinavia more appealing and welcoming to Chinese travelers to ensure that Scandi...

Copenhagen Legacy Lab

To support and develop a positive, long-lasting and sustainable impact of international congresses, Copenhagen Convention Bureau has launched Copenhag...

Tourism Moves

Projektet Tourism Moves vil bruge turismen som en positiv kraft, der understøtter lokale borgeres ønsker til byudvikling og gør bydele mere attraktive...

City and Countryside

To increase tourism flow from Copenhagen to the rest of Zealand and utilise the areas' potential, Wonderful Copenhagen and a broad circle of partners ...

Kickstartprojekter

Wonderful Copenhagen driver en række indsatser, der har til formål at genoprette hovedstadens turisme. Herunder disse projekter med fokus op kultur, restauranter og innovation.

Kickstart Kulturturismen

Kulturen er en af de væsentligste grunde til, at vi kan tiltrække gæster til vores storbyer. Derfor sætter initiativet Kickstart Kulturturismen kulturen i centrum for en kickstart af storbyturismen i Danmark ifm. COVID-19-pandemien.

Restore Restaurants

COVID-19 truer Københavns restauranter og dermed byens position som gastronomisk hot spot, men dette projekt vil teste nye forretningsmuligheder og omstille restauranter til den nye situation.

Kickstart Innovationen

Acceleration af digitale løsninger til turismebranchen, så de kommer hurtigere på markedet og gør en forskel.

Særlige indsatser

Events

Wonderful Copenhagen tiltrækker, udvikler og aktiverer events. Det gør vi både med henblik på at profilere København internationalt, for at tiltrække gæster til byen og skabe liv og oplevelser for besøgende og lokale.

Hovedstadens oplevelseskort - Copenhagen Card

Wonderful Copenhagen driver hovedstadens oplevelseskort, Copenhagen Card, der samler et stort antal museer og attraktioner i hele hovedstadsområdet.

Ruteudviklingsprogram

Ruteudviklingsprogrammet Global Connected er forankret hos Wonderful Copenhagen, som både varetager projektledelsen og eksekverer den destinationsmarkedsføring, som programmet bidrager med i forbindelse med etableringen af nye ruter til København.

Network

Meetingplace Wonderful Copenhagen

Meetingplace Wonderful Copenhagen is a network that focuses on meetings, events and congresses. It is a member-based association with its secretariat based at Wonderful Copenhagen.

CruiseCopenhagen

As the leading cruise destination in Northern Europe, Copenhagen is home to Cruise Copenhagen, which is a strategic network that brings together all the cruise destinations in Denmark.

Cruise Baltic

Cruise Baltic is a network of partner destinations consisting of most major ports in the Baltic region. The network promotes the Baltic region as one destination through branding, marketing and product development.

Tourism development organisations

Wonderful Copenhagen is home to Dansk Storbyturisme og MeetDenmark, which are two of three national tourism development organisations. Together with Dansk Kyst- og Naturturisme, they are part of the national development plan for tourism adopted by the Danish Parliament in 2014.

MeetDenmark

Photo: Bella Center Copenhagen

MeetDenmark is a national development organisation for business tourism. The purpose of the organisation is to develop and promote business tourism and the meetings industry in Denmark.

Dansk Storbyturisme

Photo: Visit Aalborg

The aim of Dansk Storbyturisme is to bring innovation to the Danish tourism industry, focusing on how to strengthen the role of Danish cities in the global competition for city tourists.

Recently completed projects

Tourism+Culture Lab

Ved at binde oplevelser sammen og skabe samarbejde mellem turismeaktører, søger Land og By at øge turismestrømmen fra København til hele Sjælland og øerne.

TourismX

Formålet er at styrke innovationen i dansk turisme ved at koble virksomheders vækstideer med nyeste forskning og viden.