How Denmark is working to take your meeting legacies to a whole new level
The Danish destinations and MeetDenmark are available for dialogue and advice regarding opportunities for creating greater legacies for your association and congress when visiting Denmark.
For international associations and meeting planners with upcoming congresses in Denmark, a strategic and structured legacy-process is being offered. The process can be used to bring relevant public and private local actors together with the association/meeting planner to identify, develop, and act on common goals for both the association and destination.
Why a legacy-process?
Through a legacy-process associations can more effectively integrate the congress into the destination and promote the delegates' opportunity to gain even greater benefits. New generations of researchers look for more interaction with local companies, organisations and authorities in their field, in addition to the scientific program and the dialogue with colleagues at the congress.
A wider contact with local actors can give researchers new information, networks and a different kind of input for their research. At the same time, the researchers have the opportunity to influence local policy and promote the development of their field at the destination.
The process focus can be on mission alignment and identification of drivers that can increase the legacy impact for both association and the local stakeholders. It can also be promotion/exposure and corporate/community outreach, government relationship building etc.
Concrete activities that may be relevant to promote common legacy goals could for example be local attendance promotion, sponsor development, technical tours, research matching, ancillary events coordination, engaging local business, jobs fair coordination, network clinics, business matching service, government meetings, media support, community event coordination etc.
A process based on experience and knowledge
The Danish legacy-process is developed through research and hands-on experience. Since 2017 MeetDenmark and its member destinations have been developing and testing legacy initiatives on 14 specific case-congresses.
The newest insigths and learnings has now been published (see below).
The Danish legacy work is supported by the Danish Government through The Danish Board for Business Development and The Danish Ministry of Industry, Business and Financial Affairs.
Learn more about the project or get inspired by MeetDenmarks legacy tools.
Overview: The MeetDenmark Legacy Studies
Since 2017 MeetDenmark has conducted three mayor projects on outreach and legacy. The purpose has been to identify how Danish destinations can create significant added value for visiting congresses while also increasing the value for Danish society beyond the traditional economic benefit.