Business and meeting tourism generates considerable revenue and employment in Denmark. But it also holds significant potential to contribute to broader business and societal development – for example through strengthened innovation, internationalisation and growth.
Since the association was established, MeetDenmark has worked on attracting international congresses to Denmark – with a focus, among other things, on strengthening the international competitiveness of Danish congress destinations.
One of MeetDenmark's four strategic focus areas is developing international meeting tourism across Denmark, especially outside the major cities. It aims to strengthen Danish meeting destinations' knowledge, decision-making, competencies and product development.
