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Research

Photo: Thomas Rousing

China is the world’s largest outbound travel market and Copenhagen has seen double-digit growth rates in Chinese bednights over the past years. Since 2012, Chinavia and Wonderful Copenhagen have carried out research studies on Chinese travelers and these reports can be found below.

Chinavia Research Key Takeaways

The Chinavia research package provides entirely new knowledge and insights into various aspects of the Chinese outbound travel market. Here are some key takeaways from our China-focused research.

Research Reports

Chinese travelers come in all kinds. They are a heterogeneous group with different interests in culture, history and food. They travel in groups or independently. Some spend little, others spend incredible sums. Find out more in our reports.