Chinavia Research Key Takeaways

The Chinavia research package provides entirely new knowledge and insights into various aspects of the Chinese outbound travel market. Here are some key takeaways from our China-focused research.

Svanemølle Beach

Photo: Büro Jantzen

There is a shift from group travelers to independent travelers.

Chinese travelers to the Nordics are becoming more experienced.

Chinese travelers usually include several Nordic cities in their itineraries.

Information in Chinese is still essential.

The internet (accessed through mobile devices) is the main source of travel information.

Recommendations from friends and family are the most influential.

Cultural consumption is high during their visits.

The level of satisfaction with their Nordic trips is generally high.

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Chinavia Research Key Takeaways