UN city complex in Copenhagen

Research Reports

Photo: Daniel Rasmussen

Chinese travelers come in all kinds. They are a heterogeneous group with different interests in culture, history and food. They are travelling in groups, with their families or as independent travelers. They are touring historic sites, discovering local culture and visiting relatives.

Since 2013, when Wonderful Copenhagen published the first report on Chinese visitors, the Chinese market has been booming. Moreover, new travel segments are making their way to the Nordic region, and we need to adapt our approach to a diversified market with different kinds of travelers with different preferences and demands.

Although there are common characteristics that can guide destinations in working with the Chinese travel market, still, it is important to keep in mind that the Chinese travel market is rapidly changing with travel experience on the rise and travel preferences diversifying. Various studies have been conducted on the characteristics and preferences of Chinese tourists.

Below you can find different research reports about the Chinese travel market.

2016 Chinavia - Survey of Chinese Tourists in the Nordic Cities

2014 Chinavia - Survey of Chinese Travelers to Copenhagen

2012 Chinavia - Survey of Chinese visitors to Scandinavia

10xCopenhagen - rethinking tourism in Copenhagen towards 2030

Chinese International Travel Monitor 2018

Markedsprofil Kina 2019 (In Danish)