The aim of wonderful Copenhagen is to drive tourism development in a sustainable direction. Working together with hundreds of public and private partners, the organisation’s key focus areas are attracting new congresses, meetings, events, cruise visitors and airline routes; as well as promoting Copenhagen; and developing city tourism, cultural tourism, new markets and knowledge.
Founded in 1992, Wonderful Copenhagen is a foundation led by a Board of directors. It is funded by a mix of contributions from private businesses, organisations, and public institutions, including the Ministry of Industry, Business and Financial Affairs.
Projects and activities are carried out in close cooperation with the tourism industry and public institutions, for example through partnerships.