Creating more value and better outputs from business events
A continued strategic focus on designing sustainable business events that create long-lasting legacies and more value for both organisers, participants, and the host destination.
Initiative 7: Continued development of Denmark's strengths in outreach and legacy will contribute to Denmark maintaining and developing its current strengths in the area.
Read more about MeetDenmarks work with legacy here
Initiative 8: New regenerative concepts and business models aim to support, develop, and strengthen the competitiveness of companies in the Danish business- and meeting industry and the broader value creation in the field of business.