The framework of the strategy is the UN Sustainable Development Goals, ensuring that sustainability is a central factor of the strategy. The cruise industry's growth is challenged globally by factors such as sustainability and local community support, which is why the CruiseCopenhagen 2024 strategy revolves around these challenges. The UN Sustainable Development Goals (SDGs) provides a comprehensive framework to the new CruiseCopenhagen strategy. The board has chosen and prioritized working with three guiding goals: Affordable and Clean Energy, Sustainable Cities and Communities and Partnerships for the Goals.