Notes to Editor:
The MeetDenmark Outreach Study
MeetDenmark commissioned the research to support the development of a new program designed to make international conventions in Denmark more impactful for both associations and the destinations. The study included analysis of 50 associations and 50 destinations around the world.
During 2019, MeetDenmark plans to publish further results from the study. For example, Dynamics of successful outreach: How are outreach efforts typically financed, who are the stakeholders involved and what are the key success drivers?
MeetDenmark is an alliance of Denmark’s four leading international meetings destinations and the Danish Ministry of Industry, Business and Financial Affairs. The four bureau members are VisitAalborg, VisitAarhus, Wonderful Copenhagen and Inspiring Denmark, which represents the South Jutland and Funen region of Denmark.
Gaining Edge is a specialist firm focused on the international business events industry, offering a wide range of consulting services to both destinations and associations. The company specialises in issues related to destination development, developing and expanding convention centres and establishing and strengthening associations.
More at: www.gainingedge.com
Mr. Rasmus Jerver
Mobile: +45 22 82 10 22
Mr. Peter Dyhr Andreassen
Head of Stakeholder Relations, MeetDenmark
Mobile: +45 29 10 26 07