Copenhagen skyline

Why China - Research and Takeaways

Photo: Thomas Rousing

Since 2013, China became the world’s largest outbound travel market with approx. 97 million Chinese outbound travelers. This means that nearly one in ten international tourist worldwide is now Chinese. Copenhagen has seen double-digit growth rates in Chinese bednights over the past years.

Key Takeaways from Chinavia Research

As the first of its kind, the Chinavia Research Package provides entirely new knowledge and insights into various aspects of the Chinese outbound travel market. Here are some key takeaways from our China-focused research.

Research Report

Chinese travelers come in all kinds. They are a heterogeneous group with different interests in culture, history and food. They are travelling in groups, with their families or as independent travelers. They are touring historic sites, discovering local culture and visiting relatives.