Key Takeaways from Chinavia Research

Photo: Büro Jantzen

As the first of its kind, the Chinavia Research Package provides entirely new knowledge and insights into various aspects of the Chinese outbound travel market. Here are some key takeaways from our China-focused research.

There is a shift from group travelers to independent travelers.

Chinese travelers to the Nordics are becoming more experienced.

Chinese travelers usually include several Nordic cities in the itineraries.

Information in Chinese is still essential.

Internet is the main source of travel information.

Recommendations from friends and family are the most influential.

Cultural consumption is high during the visit.

The level of satisfaction with their Nordic trips is generally high.