Home of Carlsberg kældre

Carlsberg opens new cultural attraction in Copenhagen on December 1st, 2023.

Photo: Daniel Rasmussen

The popular tourist attraction, Visit Carlsberg, is, after five years of extensive modernization, ready to re-open as Home of Carlsberg with a new and larger exhibition and a historical area to unfold the story of Carlsberg. 

Since 1847, The Carlsberg Brewery brand has brewed beer at the top of Valby Bakke, which today is known as the Carlsberg City District in Copenhagen. The brewers J.C. Jacobsen and Carl Jacobsen created a place where passion, culture and science came together to follow the ever-burning desire in the search for perfection. And the place became the home of the refinement of everything Carlsberg continues to brew with today.

This is the fertile ground for Home of Carlsberg’s new attraction, which allows locals and tourists to see, hear, and taste the story of J.C. Jacobsen and his family. The attraction will, among other things, include a new interactive exhibition, which has been expanded from 1000 to 3000 m2 and tells the story of Carlsberg in the past, present, and future. Furthermore, Home of Carlsberg will also include a historic and protected area with a new restaurant and bar, the opportunity to experience the horse stable with the majestic brewing horses, their spectacular bottle collection, architectural buildings, beer tastings, as well as guided tours in the old cellars, which will reveal old secrets and stories.

Home of Carlsberg bryggerheste

Photo:Daniel Rasmussen

Home of Carlsberg invites guests to explore

"We are incredibly pleased that we are finally ready to open the doors to Home of Carlsberg. We have created an area and an exhibition in an international class of its own, which tells a piece of unique Danish history – in a new way. It is a place that embraces history lovers, beer enthusiasts, architecture fans, and everyone in between. We look forward bringing locals and tourists together in close connection to the history, but also with good food experiences, culture, music, and of course the taste of probably the best beer in the world," Tine Kastrup-Misir, director of Home of Carlsberg

The new exhibition unfolds through digital layers, insight into the basic ingredients of beer and engaging storytelling about family feuds, scientific breakthroughs and much more. It is an exhibition that provides a rare insight into the first steps of modern beer brewing and Carlsberg's work within science, art, and civil society through the rest of the Carlsberg family. The ambition is to create an inspiring and innovative place where you can awaken your senses and explore the story and experience the world's third-largest brewery and the wide-ranging Carlsberg family.

Home of Carlsberg

Photo:Daniel Rasmussen

About Home of Carlsberg

  • Home of Carlsberg opened to the public in 1982 with the name Visit Carlsberg
  • The area has been housed in J.C. Jacobsen's first brewery on Valby Bakke in Copenhagen also called the old brewery courtyard
  • Since 2018 the tourist attraction has been closed to undergo an extensive modernisation
  • The Carlsberg family consists of Carlsberg Breweries A/S, three foundations, two museums, and a research laboratory.

Press Photos

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Home of Carlsberg Bottle Collection

Press photos: Home of Carlsberg

Photo: Daniel Rasmussen

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Giuseppe Liverino

Senior Manager - Press & PR