About DestinationPay
DestinationPay is a global model launched by Wonderful Copenhagen that invites cities and regions to reward tourists for positive actions.

Curious about what it takes to build your own CopenPay and how partners can benefit from joining? We’ve compiled our key CopenPay insights and learnings, and you can explore them here for free.
From recruitment to concept development, this model breaks down the different steps to consider when working with partners.

Photo:Wonderful Copenhagen
What did our partners gain from joining CopenPay, and how did they develop their actions and rewards? We invited several partners to share their feedback, insights, and — not least — their best tips for making the most of CopenPay.


Senior Manager – Marketing

Senior Manager – Travel Trade & PR