About DestinationPay
DestinationPay is a global initiative launched by Wonderful Copenhagen that invites cities and regions to reward tourists for positive actions.
Building on the success of CopenPay, the program shifts travel from a consumption economy to an experience economy — where visitors earn cultural experiences by contributing to the local community with positive actions. With proven impact in Copenhagen, DestinationPay offers a scalable model for destinations worldwide to create more meaningful tourism.
"We’re not just allowing others to use the model — we’re encouraging it, and we wish to share all our learnings and even the challenges we’ve faced along the way."
Søren Tegen Petersen, CEO of Wonderful Copenhagen
Join our webinar about DestinationPay
What exactly is DestinationPay, how do you join? We’ll answer all your questions and give you all the know-how you need to get your own CopenPay underway.
DestinationPay FAQ
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Senior Manager – Press & PR
Senior Manager – Digital