Broader societal value
Business and meeting tourism generates considerable revenue and employment in Denmark. But it also holds significant potential to contribute to broader business and societal development – for example through strengthened innovation, internationalisation and growth.
The ability to create larger and lasting business and societal effects from meetings, trade fairs and congresses will become increasingly important in the coming years. Customers, delegates and local communities alike will increasingly expect business travel and physical meetings to create more value than their economic, environmental and climate costs.
Below, you can find more knowledge about the work on broader business and societal value creation from meetings, trade fairs and congresses (Legacy) – including the collaboration between Danish clusters and congress destinations. You can also read about the work to strengthen innovation in Danish tourism through entrepreneurship.
