Since 2018 MeetDenmark has conducted two mayor projects on outreach and legacy. The purpose has been to identify how Danish destinations can create significant added value for visiting congresses while also increasing the value for Danish society beyond the traditional economic benefits.
To succeed with the Danish vision of creating a powerful nexus between association and community goals the first project took a closer look at the current international outreach and legacy landscape and practices. The project involved desk research on 50 international associations and 50 destinations as well as interviews
The second report looks more in detail on how associations and destinations can create greater meeting legacies. What are the actual steps involved? The report contains a number of tools aimed at helping in the step-by-step planning of the legacy process.
Besides the planning and organizing of outreach activities, the report explores how destinations can choose which congresses to spend their limited resources on in relation to legacy and how to create a legacy ecosystem and a common understanding of legacy and its potential in the destination.
Download the MeetDenmark legacy reports here:
A third MeetDenmark project is now on the way and expected to be concluded by the end of 2021. This project further develops and test legacy tools and processes on 9 specific case congresses. Read more here.