The potential of business tourism is significantly greater than the direct turnover. Our vision is for business tourism to be used as a lever for the development of society in general. And our vision is to be internationally recognised as one of the most innovative destinations.
Business tourism creates great value for Danish society in terms of turnover and jobs. The member destinations of MeetDenmark, in collaboration with local and national partners, attracts approx. 100.000 international delegates annually which creates a significant economic value.
However, the potential of business tourism is significantly greater than the direct economic value. Most of the international congresses that are attracted to Denmark are within Life Science, IT and green technology as these fields are Danish strongholds. When the world's leading international researchers, specialists and decisionmakers in these fields gather for congresses in Denmark, there is a potential for a much larger and broader societal value.
The Mission of MeetDenmark is for business tourism to be actively used as a lever for the development of businesses and society in Denmark. And our vision is to be recognised as one of the most innovative destinations within business tourism.
The overall goals of MeetDenmark are to facilitate a sustainable development in Danish business tourism, good framework conditions, strong international competitiveness and innovation and growth in Danish companies.
MeetDenmark has four focus areas. These are:
The MeetDenmark strategy is currently only in Danish.