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MDK workshop - Playing with LEGO

Method and process

Photo: MOOT

Together with a number of international industry thought leaders, MeetDenmark is using the innovative LEGO® SERIOUS PLAY® methodology to reimagine events of the future. 

To challenge the status quo and to find new solutions, MeetDenmark hosted a workshop in Copenhagen with eight industry thought leaders. The aim of the workshop was to take a deep dive into the events of the future and unlock their full potential.

For us to walk the talk, MeetDenmark employed an innovative and playful meeting format: LEGO® SERIOUS PLAY®. The facilitation method is widely acclaimed for increasing participants' creative thinking and problem solving. Furthermore, the method is designed to help participants unlock new knowledge and ideas, which is necessary if we want to break habitual thinking. In a fun and creative format, the participants went through all processes of planning a conference and looked into their future development.

MDK workshop - deliberating


When you talk about a method based on playing, people will think that you are actually not working. But it is actually the opposite, the method offers a structured, inspiring and fun environment where everyone puts in a lot of energy and thinking. LEGO® SERIOUS PLAY® is a great method to engage people, steer creativity, and co-create solutions to complex problems. Very relevant to complex stakeholders systems such as association and events.

Stylianos Filopoulos, Owner, Association by Design and 

MDK workshop - Lego structure


MDK - Groupwork (3)


Discussing the model at IBTM Association Leadership Forum

The experiences of the workshop was presented at the IBTM World Association Leaders Forum in Barcelona on the 28th of November 2022. Here, delegates discussed gamification, LEGO® SERIOUS PLAY® and the Shared model of events of the future made by assocation representatives at the previous workshop. Participants were told the story behind the event of the future LEGO® model and could give their input through building with Lego bricks. The exercise allowed the participants to experience the magic of playing while at the same time reflecting on the challenges and the opportunities of gamification in events.

MDK workshop - Groupwork (1)


Next step

During the second half of 2023 MeetDenmark is focusing further on specific elements of the shared Lego model. The elements will be discussed with participants at PCMA Convening EMEA in September in Copenhagen and later in the year at a workshop with representatives from associations. On the basis of the input the goal is to develop new tools that can add even more value to associations and their events in the future.