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Event in Bella Center

Join the conversation at PCMA 2023


We are building the congresses of the future brick by brick - would you like to build it with us? Join MeetDenmark at this year’s PCMA Convening EMEA in Copenhagen.

Are you joining this year’s PCMA in Copenhagen, and do you want to participate in an exciting discussion on the future of congresses? Come by MeetDenmarks future lab (F1-001, near entrance 4) and help us reimagine congresses and how they become even more impactful.

MDK - Pioneering logo


Envisioning the future of congresses one brick at a time  

With the initiative Pioneering Congresses of Tomorrow, MeetDenmark wants to facilitate an important industry discussion on how we break our habitual thinking and reimagine the future of congresses. Co-creation is at the core of initiative and MeetDenmark therefore wants to invite participants at this years PCMA to help us come up with new, innovative ideas and solutions when it comes to designing and doing congresses. We call this the MeetDenmark future lab. 

At the lab you can see the Shared Model of the Events of the future, which MeetDenmark have developed together with industry thought leaders. The model was developed by using the LEGO SERIOUS PLAY® methodology and includes the most essential elements that will make an event successful e.g., the possibility for networking, knowledge sharing, new technologies, but also important external factors that can influence an event e.g., political instability, rising inflation, and costs.

MFF - LSP workshop


We invite you to give your perspective on the future of congresses by building and adding new elements to our model. Let your imagination run free and get creative with LEGO® together with other peers from the industry and MeetDenmark.

Where to find us

The MeetDenmark future lab is located within the Copenhagen Area (F1-001) near entrance 4.