A shared approach on the events of the future
How have the recent disruptions changed our events? What will be the key elements of the events in the future? What will the new landscape look like?
For international associations, congresses are essential for activating and developing their value propositions and impact. At a time of changing needs in the meetings industry, MeetDenmark is taking an exciting next step with the ‘meeting formats of the future’ initiative.
To meet the needs of future generations and the demand for a higher ‘Return on Meeting Investment’, meeting organisers need to shift towards co-creating events and facilitating meaningful connections between delegates.
For years there have been clear signs that live meetings needed to shift away from one-way-communication formats and massive contributions to carbon emissions.
The pandemic disrupted meetings and congresses even further, forcing meeting organisers to adapt. The very essence of why we need to meet face-to-face was questioned and debated. The conclusions were clear. People still want to meet in person, but for delegates to prioritise international travel, the value of the congress must outweigh the cost, time, comforts of home and sustainability concerns.
The shifting needs and priorities of delegates require new approaches to organising events and creative solutions for the ‘why’ and ‘how’ of association congresses.
With the ‘Meeting Formats of the Future’ initiative, MeetDenmark is co-creating new designs to enhance meeting outcomes and impacts in collaboration with international associations.
The initiative is looking to kickstart an important industry discussion with the aim for not-for-profit associations to: