Copenhagen Legacy Lab launches legacy case studies from key congresses
What happens when associations prioritise long-term positive impact in the early planning stages of their event? And what kind of activities and outcomes can it lead to? To cast light on this, Copenhagen Legacy Lab is launching a series of legacy case studies.
The case studies aim to give an insight into the strategic process – from planning to execution and first outcomes.
Throughout 2022, Copenhagen Legacy Lab has been rolled out at several congresses in Copenhagen, including ESPGHAN 54th Annual Meeting, ISPIM Innovation Conference, The Global DIY-Summit, ESTRO 2022, and EULAR 2022. They are part of the initiative’s first series of case study papers that look at five congresses with a strategic approach to legacy in the planning, execution and evaluation of their congress. ESPGHAN is the first case to be published with the other four to follow in the coming weeks.
“We are very excited to launch our first series of legacy case studies as they show the different challenges that associations face and how they can tackle these and create long-term positive change. Since Copenhagen Legacy Lab was rolled out we have not stopped learning, and it has been incredibly inspiring to see first-hand the dedication to legacy from these associations,” says Annika Rømer, Lead of Copenhagen Legacy Lab.
All five associations and their local hosts have worked closely together with Copenhagen Legacy Lab to align strategies, visions and missions and subsequently identify legacy activities in connection with the congress, that can help ensure that the event yields immediate outcomes and long-term positive impacts.
“In the three years since the launch of Copenhagen Legacy Lab, we have gained insight into the processes, challenges, and opportunities, just as we have been able to develop and finetune both methodology and tools. We have gathered our latest cases in this series which will be launched over the next weeks. They all differ, and each delivers different outcomes,” says Bettina Reventlow-Mourier, Deputy Convention Director at Wonderful Copenhagen.
Written by scientific journalist, Jens Degett, each case study includes the Copenhagen Legacy Lab 7-step model to illustrate how legacy has been embedded in each step of the process. The case studies also show the immediate outcomes as well as the potential long-term impact and legacy.
In addition to the congress cases, Copenhagen Legacy Lab has also launched new tools adjusted to the 7-step model.
“Congresses have a great potential to be catalysts for positive societal change. We hope that more associations will see positive impact and legacy as a natural extension of their congress and make it part of their business model,” says Annika Rømer.
You can find the ESPGHAN case and the new tools here:
About Copenhagen Legacy Lab
Copenhagen Legacy Lab is an innovative and strategic initiative launched by Copenhagen Convention Bureau in 2019.
Its key aim is to ensure that congresses and meetings held in Copenhagen leave a positive and lasting impact on the host destination, while also creating new value for stakeholders in the short term.
To achieve this goal, Copenhagen Legacy Lab works closely with international associations to identify and develop potential impact activities. It also helps the associations design their event around a set of long-term legacy ambitions that are in line with the associations’ purpose, objectives and mission.