The objective of the Chinavia project is to increase awareness and strengthen the appeal of Nordic destinations to Chinese travelers through a broad range of market activities and destination development efforts.
Chinese outbound travel shows no sign of slowing down and there is good reason to believe that Chinese travelers will shape the future of global travel in many years to come. To actively address this development, the major Nordic cities have joined forces to continue the efforts in the Chinavia project.
The Nordic tourism industry is at the forefront of the development and competition in order to keep our share of the market against high-profile European destinations. The Chinavia project ran from 2015 through 2019 with the following partners: