2022 marks the 50th anniversary of the accession of Queen Margrethe II. The Royal House of Denmark and Wonderful Copenhagen appointed design agency Kontrapunkt to create a logo to communicate and mark the celebration. The result is a colourful logo designed by graphic designer and co-founder of Kontrapunkt, Bo Linnemann.
Christian V’s crown, from 1671, is found at the top of the logo. Kontrapunkt has redesigned the visual form of the well-known crown, making it more transparent and legible.
The crown is flexible in sizing and usage in everything fromsmall stationery to large-scale banners and flags. ‘M50’ is written in the logo’s middle, referring to the Queen and the 50 years since her accession.
The typeface accompanying the crown is vibrant, drawing from details of the acanthus leaf and elegance from the rococo style found in the architecture at both Amalienborg and Fredensborg Palace.
It almost looks like a painted typeface with strokes, similar to lines created by a paintbrush – a respectful nod to the Queen’s artistic work. The Queen is a versatile artist in costume designs, scenography, illustrations and paintings. Consequently, the logo embraces colours often seen in the Queen’s art and personal style. The colours also emphasize the logo as one marking a national celebration.