A butter place awaits

As highlighted in the iconic Saturday Night Live sketch and reported by the New York Times, the Danish butter cookie tin has become a cherished staple in many American households. Often repurposed as sewing kits or keepsake containers, the tin evokes nostalgia and memories of the past – much in the same way as the classic blue design, adorned with idyllic images of thatched roofs and half-timbered houses, reflects a traditional vision of Denmark.

But beneath the lid of the Danish capital lies a culture far more dynamic. From cutting-edge gastronomy to immersive museums, Copenhagen invites people to showcase their own creative repurposing of the tin for a chance to win a trip to experience the city's vibrant cultural scene firsthand.

Wonderful Copenhagen, the tourism board for Denmark’s capital region, wants to award creativity with a cultural trip for two to Copenhagen in March 2025.

The prize includes:

• Round-trip flights for two adults to Copenhagen
• Four nights at the iconic 5-star Nimb Hotel in Tivoli Gardens, one of the oldest amusement parks in the world
• A dining experience at Alchemist, a two-Michelin-starred restaurant blending art, theater, and gastronomy
• Copenhagen Cards for the whole trip, granting access to more than 80 museums and attractions as well as free public transportation throughout the Capital Region, including to and from Copenhagen Airport

To participate, simply post your Danish butter cookie tin on Instagram or Facebook, showing how you use it—whether it’s for storage, art, or something far more unique. Add a personal story about your connection to the tin and use the hashtag #tintocph and tag @VisitCopenhagen.

Entries will be judged on creativity, storytelling, and originality, with an emphasis on fresh takes that breathe new life into the iconic tin.

As the UNESCO World Capital of Architecture in 2023, Copenhagen stands out for its innovative urban design, creative culture, and commitment to sustainability. This campaign seeks to highlight the city’s dynamic identity, inviting Americans to experience more than just the nostalgia of Danish butter cookies.

• Competition start: October 25, 2024, at 12:00 a.m. PT
• Deadline for entries: November 22, 2024, at 11:59 p.m. PT
• Trip dates: March 2025
• To enter, post your butter cookie tin on Instagram or Facebook, share your story, and use the hashtag #tintocph.

The A Butter Place Awaits – Visit Copenhagen is open only to legal residents of the 50 United States & D.C (excluding, AZ, CO, MD, and ND) the UK and EU, who have reached the age of majority. Void elsewhere and where prohibited. Promotion ends 22/11/2024. Trip must be completed between March 1-31, 2025. 

Subject to complete Official Rules at www.visitcopenhagen.com/tintocph.