Wonderful Copenhagen is the official tourism organisation of the Capital Region of Denmark, working to promote and develop both business and leisure tourism.
Photo: Maria Sattrup
How we work
Wonderful Copenhagen promotes and develops the tourism in the Greater Copenhagen Region through four different business divisions
Wonderful Copenhagen shares a building with Copenhagen Capacity, Greater Copenhagen, String, and other organisations based in Copenhagen. This creates both professional synergies and administrative savings, the latter through shared and efficient back-office functions.
When we gather people for large events, we have a unique opportunity to create a significant positive impact—both before, during, and after the event—and locally, nationally, and internationally.
Tourism in Copenhagen creates broad value – and it has the potential to create even greater value for more people, both within and outside the capital destination.
The overall strategic direction for Wonderful Copenhagen's efforts is formulated in the tourism strategy Localhood - The End of Tourism. As an addition Wonderful Copenhagen launched our first strategy for sustainable tourism in 2018, Tourism for Good, which sets the direction for the development of sustainable tourism with direct contribution to the realisation of the UN sustainable development goals.
