Trend L: The role of the destination management organizations
The role of the destination management organizations has expanded since the pandemic, and there is now increased focus on the broader value creation of business tourism.
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In the wake of the pandemic, many destination management organizations have redefined their role and purpose – from having a strong focus on the economic gains from tourism, to now also focusing more on the broader social and business-related effects. Several destination mangement organizations have expanded their role from solely promoting and attracting to now also being a facilitator and network builder that connects the local business community with meeting and congress customers.