Trend J: Accessibility

Trend J concerns accessibility and the growing need to be able to reach one's destination easily. The need for easy accessibility is connected, among other things, to the fact that time has become more precious and to a greater focus on the climate impact of air travel. Accessibility also concerns transport options at the destination and the ability to reduce travel time between hotel and venue. Destinations with good route connections and efficient transport options at the destination will therefore be well positioned in the international competition to attract meeting and congress customers.