Getting your management team to discuss sustainability and decide on a set of clear ambitions for the organisation is essential for a future strategy. This tool is a step-by-step guide suggesting how you can execute a workshop involving your management team.
Step 1: (Prepare) Download the Ambition Scorecard and make yourself familiar with the five dimensions of sustainability.
Step 2: (Engage key stakeholders) Invite all key event stakeholders for a 2-hour meeting to set ambitions. All key stakeholders that might influence key decisions around the event need to be part.
Step 3: (Set ambition) Show the Ambition Scorecard and ask all participants in the meeting to note their suggested ambition score on each dimension on a posted note.
Step 4: (Motivate ambitions) Ask the participants, in turn, to motivate their score on the first dimension. In case of big differences in score leave room for discussion and consensus to form. Agree on where to set the shared score.
Step 5: (Motivate ambitions II) Repeat step 4 for each of the other four dimensions and land a shared score for each.
Step 6: (Agree on ambition) Finalise the scorecard using this excel version. Look at the ambitions on all dimensions. Be ambitious but realistic. In case of a high score on all dimensions - challenges yourself. Are all dimensions equally important or are adjustments needed to be realistic?
Step 7: (Reality check) Send your team out for a 10-15 min break while you prepare the reality check. During the reality check, you present the actions needed to succeed. Be inspired using the recommended actions listed here according to the ambitions set by the team on each of the five dimensions: (Very Ambitious 75-100%, Ambitious 50-75% or Less ambitious 0-50%).
Step 8: (Finalise ambition and delegate responsibilities). Agree on the final ambitions and agree who is responsible for securing the needed actions. You can have some inspiration using this template to help you plan what needs to happen before, during and after the event.
Step 9: (Evaluate after the event): Evaluate how you did on all dimensions. Repeat step 1-3. More important than reaching consensus is the individual learnings.
Step 10: Note down essential feedback and learnings. What should we continue to do? What should we do more of? What should we seize doing? (group post-its in before, during, after the event and document it visually for future events - use this template).