ICCA to Develop First-Ever Global Impact Measurement Tool for Association Conferences

ICCA (International Congress and Convention Association) is committed to helping the global business events industry clarify and demonstrate the societal impact of association conferences. While these events are often viewed primarily as tourism drivers, their true value reaches much farther: They drive sector advancement, foster knowledge exchange, support talent attraction, influence social policy, and contribute to long-term social and scientific progress.

Yet these broader benefits frequently remain underrecognised. Governments, policymakers, and strategic partners require concrete evidence of societal value to justify investments in infrastructure, destination development, and marketing. For the business events industry to secure funding and reinforce its strategic relevance, it must be able to clearly articulate its contributions to knowledge economies, industry advancement, and community wellbeing.

To bridge this gap, ICCA is leading a global initiative to develop a Global Impact Measurement Tool for Association Conferences. This framework will quantify the social, scientific, and economic impact generated by association meetings, capturing the benefits that extend beyond traditional tourism metrics.

Together with co-founders Copenhagen Convention Bureau, Barcelona Convention Bureau, Flanders Convention Bureau, Business Events Sydney and Tokyo Convention & Visitors Bureau, ICCA will thus develop the tool through a comprehensive, academically grounded, industry-informed methodology.

Research is steered by Professor Carmel Foley; Adjunct Professor Deborah Edwards; and Dr. Anja Hergesell, all of University of Technology Sydney, as well as Professor Nina Iversen of BI Norwegian Business School and Professor Leif Hem from Norwegian School of Economics (NHH).

The project aims to deliver a validated global impact-measurement tool by mid-2028.

Read the full press release by ICCA here