MeetDenmark is the national development association for business tourism in Denmark. The association was established on the basis of the Danish Tourism Law. Members are The Ministry of Business, Industry and Financial Affairs and the four largest business tourism destinations in Denmark
In continuation of the revision of the Danish Government's business promotion policy and the expiry of the regions' tasks within tourism, the association has been restructured as of January 1, 2019.
MeetDenmark's members are per January 1, 2019:
Board of Directors
MeetDenmark's Board of Directors are:
MeetDenmark's purpose is to develop and promote Danish business and meeting tourism, including strengthening private and public efforts to attract more international conventions and meetings to Denmark, with the aim of creating growth and development in the tourism industry and Danish business in general.
MeetDenmark's strategic objectives are:
MeetDenmark's core tasks are:
MeetDenmark's primary focus areas are:
Finance, performance contracts and bylaws
MeetDenmark has DKK 4.2 million annually in the period 2019-2021 on the Danish Finance Act. In addition, there is an annual subscription from members totalling DKK 3.6 million DKK.
Furthermore, it is noted that the national funds are ‘geared’ locally at the destinations.
MeetDenmark has an annual ‘Target and Performance Plan’ with the Ministry of Business Industry and Financial Affairs.