Chinavia project highlights
Lexie Netease Cloud Music

Celebrity Visit: Lexie

Photo: Copenhagen Media Center

Lexie is a young hip-hop singer, who was invited to explore Copenhagen.

Together with Netease Cloud Music, one of the top music apps in China, the Chinese rapper Lexie was invited to Copenhagen. She explored many local experiences, including lifestyle, gastronomy, fashion, culture, and livability, and her experiences resulted in a series of videos about the four themes:

  • Trend
  • Rhythm
  • Color
  • Freedom

The project was a great success with over 1 million views.