Different perceptions of goals stand in the way of greater meeting legacies
A landmark study by MeetDenmark suggests that association and destination perspectives on out-reach and legacy have key differences. Awareness about each other’s goals can be fundamental in finding synergies and creating greater meeting impacts and legacies together.
Denmark Seeking to Drive Stronger “Outreach” Benefits for International Meetings
Denmark’s four leading meetings destinations have banded together to launch a new program designed to make international conventions more impactful for both associations and destinations.
Landmark MeetDenmark Study Finds a Disordered World of Meeting Legacies
MeetDenmark has released portions of a new study showing that while most associations and destinations are focused on improving meeting legacies, they have differing views of just what legacy is and how to go about achieving it.