To support and develop a positive, long-lasting and sustainable impact of international congresses, Copenhagen Convention Bureau has launched the Copenhagen Legacy Lab initiative.
With the introduction of the Copenhagen Legacy Lab, the Copenhagen Convention Bureau offers a strategic and concrete initiative that will systematically explore and identify activities that integrate international congresses with the local public, business and science communities in ways that generate long-term sustainable impacts both nationally and internationally. It presents an opportunity for international associations to realise their organisational purpose, vision and objectives through specific activities in connection with their events.
The Copenhagen Legacy Lab aspires to inspire international associations to adopt a legacy-focused approach to their business events – ensuring their events have a meaningful and long-term impact in the host communities, for the benefit of both local business, research communities and citizens. We use the term legacy to highlight the positive long-term contribution a congress might leave on the association and destination.
Initially, the Copenhagen Legacy Lab will work with incoming knowledge congresses in Copenhagen, conducting a series of workshops bringing together key stakeholders with the association leadership. At the workshops, stakeholders will be inspired by outreach and legacy learnings from previous congresses, and they will explore, identify and commit to initiating activities driving a long-lasting impact, creating a positive congress legacy.
The Copenhagen Legacy Lab will contribute to:
Copenhagen Legacy Lab offers a carefully designed process that brings together the stakeholders of the specific association to create meaningful legacy for both the association and destination.
The process is structured around four stages:
Copenhagen ranks as one of the world’s leading destinations for international congresses. Annually the city welcomes more than 100.000 scientists and business professionals. The many visitors are great business for the city’s service and hospitality industry, however the impact of the congresses go far beyond tourism turnover alone.
International congresses and their delegates offer local knowledge-driven companies, research communities, government and citizens, access to the latest insights and trends, in addition to providing a strong platform for attracting international talent, matching companies and research institutions, influence national and international agendas in the field as well as showcasing Danish expertise, products and competences to the world. However, there exists no systematic effort to ensure the optimal positive, long-lasting and sustainable impact of congresses hosted in the region.
The lasting impacts of congresses includes but is not limited to: knowledge and business economic effects stemming from talent attraction, new partnerships and collaboration across sectors, building and promoting key local industry sectors, branding of destination as centre of excellence, improved policies, advancing science and increased public awareness and improved public health.
The framework has been co-created by the Danish congress destinations via MeetDenmark with the support of The Danish Executive Board for Business Development and Growth. The implementation will involve several great partners to Copenhagen CVB, including Copenhagen Capacity, Wonderful Copenhagen’s Life Science Alliance and Green Conference Alliance, State of Green, Copenhagen Science City, Healthcare Denmark, Copenhagen University’s Faculty of Health and Medical Sciences and Statens Serum Institut.