CPH Legacy Lab Workshop (1)

Copenhagen Legacy Lab

Photo: Wonderful Copenhagen

To support and develop a positive, long-lasting and sustainable impact of international congresses, Copenhagen Convention Bureau has launched the Copenhagen Legacy Lab initiative.

With the introduction of the Copenhagen Legacy Lab, the Copenhagen Convention Bureau offers a strategic and concrete initiative that will systematically explore and identify activities that integrate international congresses with the local public, business and science communities in ways that generate long-term sustainable impacts both nationally and internationally. It presents an opportunity for international associations to realise their organisational purpose, vision and objectives through specific activities in connection with their events. 

The Copenhagen Legacy Lab aspires to inspire international associations to adopt a legacy-focused approach to their business events – ensuring their events have a meaningful and long-term impact in the host communities, for the benefit of both local business, research communities and citizens. We use the term legacy to highlight the positive long-term contribution a congress might leave on the association and destination.

Initially, the Copenhagen Legacy Lab will work with incoming knowledge congresses in Copenhagen, conducting a series of workshops bringing together key stakeholders with the association leadership. At the workshops, stakeholders will be inspired by outreach and legacy learnings from previous congresses, and they will explore, identify and commit to initiating activities driving a long-lasting impact, creating a positive congress legacy.

 The Copenhagen Legacy Lab will contribute to:

  • Aligning the international association strategy with that of the Danish knowledge- and business communities to create lasting legacies
  • Brand Danish academic and business strongholds internationally
  • Explore opportunities for improving government policies in the congress field
  • Attract international talents to both academia and companies
  • Attract international companies and research projects
  • Foster collaboration and trade between Danish and international companies
  • Strengthening public awareness in the congress field
  • Increase Copenhagen’s attractiveness as host for international congresses
  • Contribute to the UN Sustainable Development Goals

How we do it

Copenhagen Legacy Lab offers a carefully designed process that brings together the stakeholders of the specific association to create meaningful legacy for both the association and destination.

 

The process is structured around four stages:

1. Identifying legacy
Initial dialogue with the international association, exploring their purpose and ambitions, leading to the definition of the desired legacy for their congress.
2. Stakeholder engagement
Based on the desired legacy, we work closely with the international association and the local organising committee to map and engage the most relevant stakeholders.
3. Legacy workshop
The cornerstone of the Copenhagen Legacy Lab process is an ideation workshop, where the association and stakeholders engage in co-creation of activities to support the creation of the desired legacy. Hallmark for the workshop is: Inspiration, ideation and commitment.
4. Follow-up support and guidance
Following the legacy workshop, Copenhagen Legacy Lab staff will follow-up with stakeholders that have committed to building legacy activities and support the initiation of the activities.

Background

Copenhagen ranks as one of the world’s leading destinations for international congresses. Annually the city welcomes more than 100.000 scientists and business professionals. The many visitors are great business for the city’s service and hospitality industry, however the impact of the congresses go far beyond tourism turnover alone.

International congresses and their delegates offer local knowledge-driven companies, research communities, government and citizens, access to the latest insights and trends, in addition to providing a strong platform for attracting international talent, matching companies and research institutions, influence national and international agendas in the field as well as showcasing Danish expertise, products and competences to the world. However, there exists no systematic effort to ensure the optimal positive, long-lasting and sustainable impact of congresses hosted in the region.

The lasting impacts of congresses includes but is not limited to: knowledge and business economic effects stemming from talent attraction, new partnerships and collaboration across sectors, building and promoting key local industry sectors, branding of destination as centre of excellence, improved policies, advancing science and increased public awareness and improved public health.

Partners

The framework has been co-created by the Danish congress destinations via MeetDenmark with the support of The Danish Executive Board for Business Development and Growth. The implementation will involve several great partners to Copenhagen CVB, including Copenhagen Capacity, Wonderful Copenhagen’s Life Science Alliance and Green Conference Alliance, State of Green, Copenhagen Science City, Healthcare Denmark, Copenhagen University’s Faculty of Health and Medical Sciences and Statens Serum Institut.